• High Sierras 70's electric west ringer tee

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Summer in the canyon

Our latest shoot and collab with Southern California + Seattle photographer Laura Goldenberger and hair and makeup artist Sasha Goldenberger. This badass boss lady duo,...

Who makes your (Electric West) clothes?

On April 24th each year, Fashion Revolution, a UK based non profit, and global movement, aims to raise awareness of the true cost of fashion....

Prime Generation by Josseline Arellano

In love with this mini shoot with model Jenna Simoncelli, shot by Arizona/ Nevada based photographer Josseline Arellano, featuring our Take me to Yosemite tee....